Privacy Policy
Who we are
ASBGuide.com ("we", "us", "our") is operated by ASBGuide, a sole trader based in England and Wales. Contact address: Housing Assist, Unit 166060, PO Box 7169, Poole, BH15 9EL.
We are the data controller for personal information collected through this website. This means we determine the purposes and means of processing your personal data.
Data Protection contact: capenere@gmail.com
Data we collect
We collect information you provide directly and information generated by your use of our service.
Information you provide
| Category | Examples | Why collected |
|---|---|---|
| Account details | Name, email address, password | To create and manage your account |
| Case information | Descriptions of ASB incidents, dates, addresses of incidents, neighbour details you share | To provide advice and guidance through our tool |
| Payment data | Billing name, address; card details processed by Stripe | To process subscription or one-off payments |
| Communications | Emails or messages sent to us | To respond to your enquiries |
Information collected automatically
- IP address and approximate location (country/region)
- Browser type and device type
- Pages visited and time spent on them
- Referral source (how you found us)
- Cookie identifiers — see our Cookie Policy
How we use your data
- To provide the ASBGuide advice tool and related features
- To create and manage your account
- To process payments and manage your subscription
- To send transactional emails (receipts, account alerts, password resets)
- To respond to support requests and enquiries
- To improve our service through anonymised analytics
- To comply with legal obligations
- To detect and prevent fraud or misuse of the service
We will not use your case information to train AI models, sell to third parties, or use for marketing purposes without your explicit consent.
Legal basis for processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
| Processing activity | Legal basis |
|---|---|
| Providing the advice service | Contract (Article 6(1)(b)) — necessary to fulfil our agreement with you |
| Processing payments | Contract (Article 6(1)(b)) |
| Analytics and service improvement | Legitimate interests (Article 6(1)(f)) — to improve our service |
| Legal compliance (e.g. tax records) | Legal obligation (Article 6(1)(c)) |
| Marketing communications | Consent (Article 6(1)(a)) — only where you have opted in |
| Special category ASB case data | Explicit consent (Article 9(2)(a)) or substantial public interest (Article 9(2)(g)) |
How long we keep your data
| Data type | Retention period |
|---|---|
| Account data | For the duration of your account, plus 2 years after closure |
| Case information entered into the tool | Duration of your account. Deleted within 30 days of account closure. |
| Payment records | 7 years (HMRC requirement) |
| Support correspondence | 3 years |
| Analytics data | 26 months (aggregated/anonymised) |
Your rights
Under UK GDPR you have the following rights regarding your personal data:
Request a copy of the personal data we hold about you (Subject Access Request).
Ask us to correct inaccurate or incomplete data about you.
Request deletion of your personal data ("right to be forgotten") where applicable.
Ask us to pause processing in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or for direct marketing.
Where processing is based on consent, you can withdraw it at any time.
Lodge a complaint with the ICO if you are unhappy with how we handle your data.
To exercise any of these rights, contact us at capenere@gmail.com. We will respond within one calendar month.
Make a complaint to the ICO →Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- TLS/HTTPS encryption for all data in transit
- Encryption of data at rest
- Access controls limiting who can view your data
- Regular security reviews
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the ICO as required by law, within 72 hours of becoming aware.
Children's privacy
Our service is intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected data from a child, please contact us immediately at capenere@gmail.com and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and update the "last updated" date at the top of this page. Your continued use of our service after changes take effect constitutes acceptance of the updated policy.
Contact us
Get in touch about your privacy
If you have any questions about this Privacy Policy or how we handle your personal data, please contact our data protection contact:
ASBGuide
Housing Assist, Unit 166060, PO Box 7169
Poole, BH15 9EL
Email: capenere@gmail.com
Response time: within 1 calendar month (UK GDPR Article 12)